WTM WEEK SPECIAL EVENT:
TRAVEL TECHNOLOGY & ONLINE TRAVEL MARKETING WORKSHOP
Kingsway Hall Hotel, London
9 November 2017 | 10:00am-5.00pm
In honour of the 2017 World Travel Market, Paul Richer and Frank Orman have teamed up to offer an amazing Travel Technology & Online Travel Marketing Workshop for Business Owners and Marketing Managers.
Paul’s morning session covers all of the essential considerations for planning and procuring new travel technology for your website, while in Frank’s afternoon session he will discuss how best to leverage the principles of SEO and Content Marketing to boost your website’s performance and profits.
10:00 – Better Technology Choices for Your Travel Website by Paul Richer
12:30 – Networking Lunch
14:00 – How SEO & Content Marketing Can Boost Your Website’s Performance and Profits by Frank Orman
17.00 – End of Day
9 November 2017 | 10.00am – 5.00am
Just £180 per delegate (including including network lunch)
During this fact-filled presentation Paul will be talking about some of the main types of online platforms and systems available in the market today. He will be discussing the pros and cons of each, as well as his personal experience with them over the years.
He will teach you the best way to tackle a new system/technology procurement project and give you tips on contract terms and price negotiations. Also on the agenda are the critical factors that lead to the successful implementation of new technology.
As a result, you will not only be in a much stronger position to make better choices for your next website, technology or systems upgrade, but also be able to raise the chances of achieving a successful outcome to your new technology project.
HOW SEO & CONTENT MARKETING CAN BOOST YOUR WEBSITE’S PERFORMANCE AND PROFITS
In this 3 hour presentation, Frank Orman will teach you the core marketing logic required to take full advantage of the principles of both SEO and Content Marketing to turbo-charge your website and generate better traffic and more sales.
This non technical presentation is perfectly suited for busy marketing managers who don’t have any knowledge of code, yet need to jump in themselves and achieve improved results fast.
ABOUT YOUR TRAINER
Frank Orman’s passion for teaching is infectious.
Frank Orman is a well respected authority on strategic online marketing and an expert in social media innovation in the UK and worldwide.
In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 15 years he has created and managed successful online marketing strategies and campaigns for many of the UK’s well known brands.
Genesys Digital Transformation
Paul Richer is a bit of a legend in his time.
As founding father of Genesys Digital Transformations back in 1994, he has built his reputation for being an expert consultant on matters relating to technology in and for the travel, tourism and hospitality industries. He also specialises in helping his clients implement technology solutions and software to ensure that they can set up and run cost efficient, effective and profitable systems for their businesses.
He is a Fellow of the Institute of Travel & Tourism and a Member of the Chartered Institute of Marketing. In addition he has appeared on many radio and television programmes, where his expert views on digital travel have been sought. He is regularly quoted in the press and chairs many of the industry’s digital and technology related conferences.
And, of course, Paul is an excellent educator, which makes him the perfect choice for this breakfast seminar.