CARIBBEAN TOURISM ORGANISATION WORKSHOP:
PROFITABLE ONLINE STRATEGIES FOR MARKETING MANAGERS
Caribbean Tourism Organisation, Richmond
18 October 2016 | 9:30am-5.00pm
The Caribbean Tourism Organisation would like to take this opportunity to invite you to a one-day Online Marketing and Social Media Seminar, which will focus on the various elements and aspects of Internet Marketing.
YOUR EXPERT TRAINER
LEARN HOW TO OUTPERFORM YOUR COMPETITORS: EASILY, QUICKLY & COST EFFECTIVELY
Presented by LeadGeneratorsDigital, one of the UK’s leading Online Marketing agencies, this seminar is designed to help you develop stronger and more effective online and social media campaigns that will not only boost sales to the Caribbean, but will help you to achieve your online objectives with better strategies and lower budgets.
Tuesday 18 October 2016 | 9:30am – 5:00pm
Available to CTO members. Lunch and refreshments will be provided for delegates.
If you would like to find out more about this seminar, please contact Frank Orman on 020 8906 1821 or send an email to firstname.lastname@example.org
TRAINING DAY SUMMARY:
• Principles of Online Marketing & Keyword Research
• Online Traffic Sources
• SEO Workshop & Clinic
• Social Media Concepts and Application
• Site Conversion & Online Salesmanship
TRAINING DAY DETAIL:
Principals of Online Marketing & Keyword Research
The session covers the essential difference between offline and online marketing. We will concentrate largely on keyword research and how to apply the results of your research in order to improve your online strategy and get better results from PPC campaigns and landing page strategies at lower costs.
Online Traffic Sources
Google should not represent the only source of online traffic to your site. Learn about different search engines, different traffic sources, and how to build an effective mix.
SEO Workshop and Clinic
Search Engine Optimisation should represent about 70% of your targeted traffic. Learn the 3 Building Blocks of SEO, in order to understand how search engines think, to get better rankings and better traffic for your site. We will also discuss some of Google’s recent updates (Penguin and Panda) and how to adjust to keep winning. This session will use delegates’ websites to show real examples for each of you.
Social Media Concepts and Application
Learn the principles of Social Media, and the easy-to-apply concepts that will help you get started. This session will use real life case studies from the Travel Industry, showing you strategies that are simple, easy, effective and low cost to implement yourself.
Site Conversion and Online Salesmanship
On the Internet, your website is your sales person. How good a salesperson it is depends on factors such as ease of navigation, site copy, speed and deployment of calls to action. Learn site conversion techniques that will make your site perform better and convert more visitors into sales.
Caribbean Tourism Organisation
3rd floor, 22 The Quadrant
Richmond, Surrey TW9 1BP
The nearest tube station is Richmond.
ABOUT YOUR TRAINER
Frank Orman’s passion for teaching is infectious.
Frank Orman is a well respected authority on strategic online marketing and an expert in social media innovation in the UK and worldwide.
In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 15 years he has created and managed successful online marketing strategies and campaigns for many of the UK’s well known brands.