HASHTAG EVENTS SPECIAL:
ONLINE MARKETING STRATEGIES FOR MARKETING MANAGERS | BIRMINGHAM
Hotel Du Vin, Birmingham
8 February 2018 | 9:30am-5.00pm
Suitable for marketing managers and business owners, this ever popular day-long seminar and workshop will give you the knowledge you need to lead your own online marketing success. Presented in “no-jargon” business and marketing speak, you will end the day feeling confident about taking charge of your online marketing strategy.
YOUR EXPERT TRAINER
LEARN HOW TO OUTPERFORM YOUR COMPETITORS: EASILY, QUICKLY & COST EFFECTIVELY
In this full day seminar, Frank Orman (Director of LeadGeneratorsDigital) covers the philosophies, principles and building blocks of Online Marketing. He will also teach you the tools and trade secrets that will enable you to develop and implement a successful, profitable online strategy for your business; get you the rankings that you need to generate new business; and convert your website traffic into real customers and sales.
Book your place for this online marketing full day seminar, designed to put you in the driving seat of your own successful online marketing strategy.
BOOK YOUR PLACE NOW
TRAINING DAY SUMMARY:
• The Difference Between Offline & Online Marketing
• Keyword Research for a Stronger Online Strategy
• Online Traffic Sources
• SEO Workshop & Clinic
• Site Conversion & Online Salesmanship
• Social Media Concepts and Application
TRAINING DAY DETAIL:
The Difference Between Online & Offline Marketing
We start the session understanding the fundamental differences between the offline and online marketing philosophies. This is a fascinating insight that helps us understand the very essence of online marketing and how to master it for maximum profit.
Keyword Research for a Stronger Online Strategy
Keyword research is the heartbeat of all online marketing and is one of the most powerful ways of helping you identify the most profitable strategy for your website. We will look at keywords and understand how to select those phrases that could generate the best traffic to your site and ensure the best conversions into sales.
Online Traffic Sources
Google should not represent the only source of online traffic to your site. Learn about different search engines, different traffic sources, and how to build an effective mix.
SEO Workshop and Clinic
Search Engine Optimisation should represent about 70% of your targeted traffic. Learn the 3 Building Blocks of SEO in order to understand how search engines think, in order to get better rankings and traffic for your site. We will also discuss some of Google’s recent updates (Penguin, Panda and Hummingbird) and learn how to adapt to keep winning. This session will use delegates’ websites to show.
Social Media Concepts and Application
Learn the principles of Social Media, and the easy-to-apply concepts that will help you get started. This session will use real life case studies from SMEs, showing you strategies that are simple, easy, effective and low cost to implement yourself.
While we are certainly committed to great educational workshops and empowering business people to lead and manage their own online successes, we are also aware that the best brains march on their stomachs. For this reason, we invite you to join us for a superb hot lunch served in the dining room to recharge your batteries. This will also give you the opportunity to network with your industry colleagues and brainstorm any ideas you have with Frank.
TAKING CHARGE OF YOUR ONLINE MARKETING STRATEGY
Hotel Du Vin, Birmingham
8 February 2018 | 9:30am – 5:00pm
Just £180 per delegate (including network lunch)
ABOUT YOUR TRAINER
Frank Orman’s passion for teaching is infectious.
Frank Orman is a well respected authority on strategic online marketing and an expert in social media innovation in the UK and worldwide.
In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 15 years he has created and managed successful online marketing strategies and campaigns for many of the UK’s well known brands.