London Regency Hotel

A Responsive Website Case Study

How our responsive website for the London Regency Hotel helped generate more traffic for this luxury and business property, and augment sales by enabling their busy clients to search, find and book hotels while on the move.

The Client

Situated in the heart of London’s prestigious Kensington & Chelsea neighbourhood and part of the prestigious Worldhotels portfolio, The London Regency Hotel is a luxury property that caters to the upper end of the business and leisure travel market.

regency-desktop

Designed by LeadGeneratorsDigital

The Challenge

As part of a comprehensive overhaul of their website, the London Regency Hotel commissioned LeadGeneratorsDigital to create a responsive version that would make their accommodation accessible to a potential market using multiple devices to find and book rooms.

regency-phone_1 regency-phone_2 regency-phone_3

Considerations for Responsive Websites

At the core of any responsive website project that we take on is the ease of user experience combined with an attractive design that complements and reflects the desktop website.

We harnessed responsive technology to achieve several vital goals for our client:

Integrated Communications: To communicate the brand identity through consistent graphic and content messaging on all site versions.

Google Rankings: To boost search results for both the traditional website and the mobile version by taking full advantage of the SEO value of a responsive site.

Efficient Costs: To help the Client maximise their budget by providing a common CMS for all site versions, thus reducing website management costs.

Need a Profitable Responsive Solution for your Website?

If you want to know how LeadGeneratorsDigital can build and manage a profitable Blogging and Content Marketing programme for your particular business, feel free to contact us.

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