Welcome to
LeadGeneratorsDigital's Blog
Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.
Do you Really Own your Website? (Pt1 – Your Domain)
In this series of two articles, I will walk through and address some of the most common website ownership issues that I encounter (far too often) with my clients in the hope that businesses can take ownership back and be able to control the destiny of their own websites.
A Dual Approach to Growing your Email List
An effective and profitable Email Marketing campaign starts with a quality mailing list. So how do you get your target group on there?
Is Content Better Than Copy
We explore the symbiotic relationship between the sales copy of your website and the ongoing content programme in the online marketing mix to achieve maximum sales.
The Business Case for a Business Blog
Many of my clients have asked if a business blog is a worthwhile investment and do they need to have one these days, when social media seems to be taking centre stage. My answer is still a resounding yes, and here I make the case for the fundamental role a business blog can play in supporting your online sales.
