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LeadGeneratorsDigital's Blog

Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.

The Business Case for a Business Blog

Many of my clients have asked if a business blog is a worthwhile investment and do they need to have one these days, when social media seems to be taking centre stage. My answer is still a resounding yes, and here I make the case for the fundamental role a business blog can play in supporting your online sales.
Blogging

Does Anyone Like Me?

A while ago, one of our clients asked me how much Likes on Facebook matter. This is a bit of conundrum which attracts all sorts of conflicting opinions. Does the act of clicking on a little thumbs-up icon translate to brand endorsement by the consumer?
Social Media