We explore the symbiotic relationship between the sales copy of your website and the ongoing content programme in the online marketing mix to achieve maximum sales.
Many of my clients have asked if a business blog is a worthwhile investment and do they need to have one these days, when social media seems to be taking centre stage. My answer is still a resounding yes, and here I make the case for the fundamental role a business blog can play in supporting your online sales.
A while ago, one of our clients asked me how much Likes on Facebook matter. This is a bit of conundrum which attracts all sorts of conflicting opinions. Does the act of clicking on a little thumbs-up icon translate to brand endorsement by the consumer?