A responsive website makes your content fit smart phones and tablets. It’s not a brand new site, it’s easily built and easily used. But best of all: it’s kind on your budget!
Here are some suggestions to avoid being held hostage by your developer: from simple, commonly used codes to having a hosting account in your own name, sometimes it’s just the basics that need to be covered to keep you in control.
Most design and development agencies ignore the obvious and crucial preliminary stage before the design process. We have this conversation with our clients before the start of any project and so I have put together some of the issues that should be considered.
Today, no business can expect to thrive in the online market without a solid and ever-growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.
Consider social media platforms as alternative pools to fish for customers. Show your products and services, not your fluffy cats (unless you sell fluffy cats), and you could finally find that elusive ROI that everyone seeks from social media. It’s the optimum application of the multiple touchpoint theory.
There are few SEO experts out there who would recommend disavowing or abandoning your backlinks programme. This article outlines how a mass hysteria movement to disavow is damaging ranking results for websites that have benefited from long term and diverse link building campaigns.
A website that is founded on a marketing and strategic thought process mapped out on the basic Excel spreadsheet will achieve more and will give your business the flexibility you need online to get traffic and conversions.
Responsive versions of company websites are simply not converting as well as desktop versions. We look at some ideas to make your responsive sites more user friendly and more tempting to buy from.
Remarketing is a great tool for targeting potential customers who have encountered your brand’s website. Your advert can ‘follow’ them as they browse other sites so that you have an impact on their consciousness long after they’ve left your site.
In this series of two articles, I will walk through and address some of the most common website ownership issues that I encounter (far too often) with my clients in the hope that businesses can take ownership back and be able to control the destiny of their own websites.