Welcome to
LeadGeneratorsDigital's Blog
Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.
Could Artificial Intelligence Replace the Travel Agent? New blog post by Paul Richer
Travel industry expert Paul Richer provides some food for thought in his new blog post about Artificial Intelligence vs. the human travel agent.
7 Reasons to Use WordPress for Your Next Website
LeadGeneratorsDigital is proud to be among the charge of web developers turning the game on its head with WordPress and putting our clients back in control of their own websites and their own business destinies.
Successful Ideas for your Email Marketing Content
Ask yourself what sort of content would be useful and interesting to your subscribers. What you need is someone with a few years of knowledge and experience in your field of work, a dose of insight, a spoonful of common sense and a creative mind to top it all off.
Copy Considerations for B2C Customers
Writing copy to appeal to the B2C environment requires a mixture of softer sell elements than traditional B2B copy. We explore the importance of emotional triggers; storytelling and harnessing impulse to achieve higher conversion rates among your customers.
Are Backlinks Still Important for Rankings?
According to Google representatives themselves, backlinks are still a really, really big win in terms of quality for search results. The search giant's recent updates are just encouraging a movement towards more 'natural' links.
Considerations for Newsletter Frequency
If you are investing time and energy in trying to ascertain how often and at what time you should send out your company e-shots, then you have missed the point of your email campaign and you’re wasting your money. Focusing on creating content that people want means that you can send out your communications as often as your time and budget permits.
Barking up the Wrong Tree – 3 Common Web Copy Mistakes
So many potential sales from expensively acquired traffic fall through when the customer arrives on the landing page because the copy has not been conceived or written with the primary objective of converting this coveted traffic into sales and profit. Here are three of the most common examples of missed opportunities that I have repeatedly encountered over the years.
The Inverted Pyramid Theory of Web Copy
Each online landing page you write should start with a headline that grabs the attention both graphically and conceptually. This should be followed by a strong statement to explain your headline and tempt the reader to engage with the details that follow. This is the classic practice of the inverted pyramid theory that has proved a successful formula since long before the web was on the scene.
