Welcome to
LeadGeneratorsDigital's Blog
Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.
Meta Tags – Superstars of SEO and Traffic
Meta tags are what Google looks at to determine what each page of your site is about. It's like a quick, very judgmental glance, if you like, and we all know the importance of making a good first impression. Don’t cut corners by letting your developer auto-generate them.
Common Tactics to Improve PPC Performance
PPC campaigns are ever evolving programmes of experimentation and creative strategising. However, there are some basic tactics that should always be deployed first when you are searching for ways to improve your PPC performance.
Why Responsive is Best for Smart Phones
A responsive website makes your content fit smart phones and tablets. It’s not a brand new site, it’s easily built and easily used. But best of all: it’s kind on your budget!
Do you Really Own your Website? (Pt2 – Your Code)
Here are some suggestions to avoid being held hostage by your developer: from simple, commonly used codes to having a hosting account in your own name, sometimes it’s just the basics that need to be covered to keep you in control.
The Anatomy of an Effective Landing Page
Most design and development agencies ignore the obvious and crucial preliminary stage before the design process. We have this conversation with our clients before the start of any project and so I have put together some of the issues that should be considered.
Your Blog’s Place in the ‘Content Mountain’
Today, no business can expect to thrive in the online market without a solid and ever-growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.
Multiple Touchpoint Theory for Social Media Success
Consider social media platforms as alternative pools to fish for customers. Show your products and services, not your fluffy cats (unless you sell fluffy cats), and you could finally find that elusive ROI that everyone seeks from social media. It’s the optimum application of the multiple touchpoint theory.
Disavowing Links: Should You Be Backflipping on Backlinking?
There are few SEO experts out there who would recommend disavowing or abandoning your backlinks programme. This article outlines how a mass hysteria movement to disavow is damaging ranking results for websites that have benefited from long term and diverse link building campaigns.
