Welcome to
LeadGeneratorsDigital's Blog
Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.
Barking up the Wrong Tree – 3 Common Web Copy Mistakes
So many potential sales from expensively acquired traffic fall through when the customer arrives on the landing page because the copy has not been conceived or written with the primary objective of converting this coveted traffic into sales and profit. Here are three of the most common examples of missed opportunities that I have repeatedly encountered over the years.
The Inverted Pyramid Theory of Web Copy
Each online landing page you write should start with a headline that grabs the attention both graphically and conceptually. This should be followed by a strong statement to explain your headline and tempt the reader to engage with the details that follow. This is the classic practice of the inverted pyramid theory that has proved a successful formula since long before the web was on the scene.
Taking Charge of your own Website Backup
To help you manage your backup strategy effectively and achieve the outcome of having a proper procedure that actually works, I have put together some of the issues you need to discuss with your developer or technical support.
Should My Email Marketing Campaign be Mobile Responsive?
To increase conversions and keep improving your bottom line, it's vital that your email marketing campaign is also responsive on mobile devices. Since these days more and more potential customers are using mobiles and tablets to stay connected even while they’re on the move, no business owner can afford to miss out on this market.
When to use PPC to Augment SEO
While one should never see PPC as a substitute for SEO, a paid search campaign can certainly augment your organic search efforts. Ultimately, it’s your call how much you want to pay for traffic, but I'd like to highlight some aspects of PPC that you may not have considered.
SSL: The Key to Secure Online Transactions
When you are looking at ways to improve the conversion rate of the traffic to your website, you should not overlook the power of the SSL Certificate as a means to make visitors feel confident about leaving their details online with you.
The New Sales Challenges of Responsive Sites
Understanding the online marketing challenges that are unique to selling your products or services on a responsive site is something that we deal with regularly with our clients. This article examines the two conceptual shifts that must be made to generate a successful responsive design for your site.
Meta Tags – Superstars of SEO and Traffic
Meta tags are what Google looks at to determine what each page of your site is about. It's like a quick, very judgmental glance, if you like, and we all know the importance of making a good first impression. Don’t cut corners by letting your developer auto-generate them.
