While one should never see PPC as a substitute for SEO, a paid search campaign can certainly augment your organic search efforts. Ultimately, it’s your call how much you want to pay for traffic, but I'd like to highlight some aspects of PPC that you may not have considered.
When you are looking at ways to improve the conversion rate of the traffic to your website, you should not overlook the power of the SSL Certificate as a means to make visitors feel confident about leaving their details online with you.
Understanding the online marketing challenges that are unique to selling your products or services on a responsive site is something that we deal with regularly with our clients. This article examines the two conceptual shifts that must be made to generate a successful responsive design for your site.
Meta tags are what Google looks at to determine what each page of your site is about. It's like a quick, very judgmental glance, if you like, and we all know the importance of making a good first impression. Don’t cut corners by letting your developer auto-generate them.
PPC campaigns are ever evolving programmes of experimentation and creative strategising. However, there are some basic tactics that should always be deployed first when you are searching for ways to improve your PPC performance.
A responsive website makes your content fit smart phones and tablets. It’s not a brand new site, it’s easily built and easily used. But best of all: it’s kind on your budget!
Here are some suggestions to avoid being held hostage by your developer: from simple, commonly used codes to having a hosting account in your own name, sometimes it’s just the basics that need to be covered to keep you in control.
Most design and development agencies ignore the obvious and crucial preliminary stage before the design process. We have this conversation with our clients before the start of any project and so I have put together some of the issues that should be considered.
Today, no business can expect to thrive in the online market without a solid and ever-growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.
Consider social media platforms as alternative pools to fish for customers. Show your products and services, not your fluffy cats (unless you sell fluffy cats), and you could finally find that elusive ROI that everyone seeks from social media. It’s the optimum application of the multiple touchpoint theory.