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LeadGeneratorsDigital's Blog

Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.

Copy Considerations for B2C Customers

Writing copy to appeal to the B2C environment requires a mixture of softer sell elements than traditional B2B copy. We explore the importance of emotional triggers; storytelling and harnessing impulse to achieve higher conversion rates among your customers.
Web Copy

Are Backlinks Still Important for Rankings?

According to Google representatives themselves, backlinks are still a really, really big win in terms of quality for search results. The search giant's recent updates are just encouraging a movement towards more 'natural' links.

Considerations for Newsletter Frequency

If you are investing time and energy in trying to ascertain how often and at what time you should send out your company e-shots, then you have missed the point of your email campaign and you’re wasting your money. Focusing on creating content that people want means that you can send out your communications as often as your time and budget permits.
Email Marketing

Barking up the Wrong Tree – 3 Common Web Copy Mistakes

So many potential sales from expensively acquired traffic fall through when the customer arrives on the landing page because the copy has not been conceived or written with the primary objective of converting this coveted traffic into sales and profit. Here are three of the most common examples of missed opportunities that I have repeatedly encountered over the years.

The Inverted Pyramid Theory of Web Copy

Each online landing page you write should start with a headline that grabs the attention both graphically and conceptually. This should be followed by a strong statement to explain your headline and tempt the reader to engage with the details that follow. This is the classic practice of the inverted pyramid theory that has proved a successful formula since long before the web was on the scene.
Web Copy

Taking Charge of your own Website Backup

To help you manage your backup strategy effectively and achieve the outcome of having a proper procedure that actually works, I have put together some of the issues you need to discuss with your developer or technical support.

Should My Email Marketing Campaign be Mobile Responsive?

To increase conversions and keep improving your bottom line, it's vital that your email marketing campaign is also responsive on mobile devices. Since these days more and more potential customers are using mobiles and tablets to stay connected even while they’re on the move, no business owner can afford to miss out on this market.
Email Marketing

When to use PPC to Augment SEO

While one should never see PPC as a substitute for SEO, a paid search campaign can certainly augment your organic search efforts. Ultimately, it’s your call how much you want to pay for traffic, but I'd like to highlight some aspects of PPC that you may not have considered.
Pay per Click

SSL: The Key to Secure Online Transactions

When you are looking at ways to improve the conversion rate of the traffic to your website, you should not overlook the power of the SSL Certificate as a means to make visitors feel confident about leaving their details online with you.

The New Sales Challenges of Responsive Sites

Understanding the online marketing challenges that are unique to selling your products or services on a responsive site is something that we deal with regularly with our clients. This article examines the two conceptual shifts that must be made to generate a successful responsive design for your site.