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LeadGeneratorsDigital's Blog

Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.

The Inverted Pyramid Theory of Web Copy

Each online landing page you write should start with a headline that grabs the attention both graphically and conceptually. This should be followed by a strong statement to explain your headline and tempt the reader to engage with the details that follow. This is the classic practice of the inverted pyramid theory that has proved a successful formula since long before the web was on the scene.
Web Copy

Taking Charge of your own Website Backup

To help you manage your backup strategy effectively and achieve the outcome of having a proper procedure that actually works, I have put together some of the issues you need to discuss with your developer or technical support.
Hosting

Should My Email Marketing Campaign be Mobile Responsive?

To increase conversions and keep improving your bottom line, it's vital that your email marketing campaign is also responsive on mobile devices. Since these days more and more potential customers are using mobiles and tablets to stay connected even while they’re on the move, no business owner can afford to miss out on this market.
Email Marketing

When to use PPC to Augment SEO

While one should never see PPC as a substitute for SEO, a paid search campaign can certainly augment your organic search efforts. Ultimately, it’s your call how much you want to pay for traffic, but I'd like to highlight some aspects of PPC that you may not have considered.
Pay per Click

SSL: The Key to Secure Online Transactions

When you are looking at ways to improve the conversion rate of the traffic to your website, you should not overlook the power of the SSL Certificate as a means to make visitors feel confident about leaving their details online with you.
Hosting

The New Sales Challenges of Responsive Sites

Understanding the online marketing challenges that are unique to selling your products or services on a responsive site is something that we deal with regularly with our clients. This article examines the two conceptual shifts that must be made to generate a successful responsive design for your site.
Responsive

Meta Tags – Superstars of SEO and Traffic

Meta tags are what Google looks at to determine what each page of your site is about. It's like a quick, very judgmental glance, if you like, and we all know the importance of making a good first impression. Don’t cut corners by letting your developer auto-generate them.
SEO

Common Tactics to Improve PPC Performance

PPC campaigns are ever evolving programmes of experimentation and creative strategising. However, there are some basic tactics that should always be deployed first when you are searching for ways to improve your PPC performance.
Pay per Click