Welcome to

LeadGeneratorsDigital's Blog

Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.
content-marketing-services

Content Marketing Tips for ‘Bigging Up’ Your Brand

There is no denying the benefit of content marketing. Afterall, this is why we, here at LeadGeneratorsDigital, do what we do in terms of providing content marketing services. Creating high quality copy that has the potential for engagement is a vital part of content marketing, which we rate as one of the most effective tools you have at your disposal for enhancing company image, increasing brand awareness and attracting customers.
Content Marketing
affordable-seo-strategy

Make and Save Money with Long Tail Key Phrases

Keyword research is the cornerstone of any off-site or onsite SEO work, content marketing programme, website copy commission or PPC campaign that we undertake. Something we always preach is that, while we might think that using high search volume keywords is the best way to make a site more visible, the results often tell a different story. An affordable SEO strategy requires a bit of thinking outside the box.
Keyword Strategy

Mobile-First Indexing: Should You Be Worried?

Way back in November 2016 Google first announced that it had begun experimenting with mobile-first indexing. Its reasoning was pretty sensible: if the majority of people are using the Google search engine on their smartphone or tablet, it makes sense that the web page the algorithm evaluates is the version that they are seeing.
Google

Copy Considerations for B2C Customers

Writing copy to appeal to the B2C environment requires a mixture of softer sell elements than traditional B2B copy. We explore the importance of emotional triggers; storytelling and harnessing impulse to achieve higher conversion rates among your customers.
Web Copy

Are Backlinks Still Important for Rankings?

According to Google representatives themselves, backlinks are still a really, really big win in terms of quality for search results. The search giant's recent updates are just encouraging a movement towards more 'natural' links.
SEO

Considerations for Newsletter Frequency

If you are investing time and energy in trying to ascertain how often and at what time you should send out your company e-shots, then you have missed the point of your email campaign and you’re wasting your money. Focusing on creating content that people want means that you can send out your communications as often as your time and budget permits.
Email Marketing