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LeadGeneratorsDigital's Blog

Solving the Online Marketing problems of Marketing Managers and business owners in the travel industry and others.
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The Role of Business Blogging in Content Marketing

Today, no business can expect to thrive in the online market without a solid and ever growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.
Blogging
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Tips for Helping Your Business Weather Covid-19

Most of our clients have been asking for advice on how their business can weather the storm that is Covid-19. Dealing with such an unprecedented and demanding crisis is certainly tough and will inevitably consume a fair amount of energy. However, there are things your business can be doing to get through the present and get ready for the future.
Miscellaneous
SEO vs PPC

SEO vs PPC: What Works Best in 2020?

If you’re a small business on a tight budget, you may feel like you have to weigh up the pros and cons of SEO vs PPC. With an ever-changing and highly competitive digital marketplace to contend with, navigating this field in-house can be tricky.
Pay per Click
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Why Our Content Marketing Programmes Start with Research

When we set up and implement a content marketing programme for a client, we place huge importance on conducting in-depth research. This is because as a content-led SEO agency, we know that it’s only through engaging storytelling that our clients will succeed in growing their organic traffic and converting their leads into loyal customers.
Blogging
content marketing agency

How a Content Marketing Agency Can Help Your Business

Content marketing - another bit of jargon or a useful strategy that can have a hugely positive effect on promoting your website? Definitely the latter - take it from the experts. We deal with this every day and have great faith in this digital marketing strategy that effectively creates and promotes online content.
Content Marketing
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Content Marketing Tips for ‘Bigging Up’ Your Brand

There is no denying the benefit of content marketing. Afterall, this is why we, here at LeadGeneratorsDigital, do what we do in terms of providing content marketing services. Creating high quality copy that has the potential for engagement is a vital part of content marketing, which we rate as one of the most effective tools you have at your disposal for enhancing company image, increasing brand awareness and attracting customers.
Content Marketing
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Make and Save Money with Long Tail Key Phrases

Keyword research is the cornerstone of any off-site or onsite SEO work, content marketing programme, website copy commission or PPC campaign that we undertake. Something we always preach is that, while we might think that using high search volume keywords is the best way to make a site more visible, the results often tell a different story. An affordable SEO strategy requires a bit of thinking outside the box.
Keyword Strategy