Content Marketing Tips for ‘Bigging Up’ Your Brand
Experts in providing content marketing services, understand the level of tenacity and determination required to yield the results you are looking for when you embark on a campaign. To that end our team has come up with five useful things to keep at the forefront of your mind whether you are doing it yourself or you are hiring someone to provide content marketing services for your business.
1. Know Your Audience
Seems obvious, I know, but you have to think about the audience that is likely to read the content you produce. It is all very well researching your target market but it is the people who use your content who matter when it comes to driving traffic to your website and raising your company’s profile, which is why you need to be aware of their consumption habits too.
Some things to think about include:
- Where do they get their copy from (newspapers, journals, social media)?
- What format do they prefer (long or short)?
- What is their consumption rate?
Once you are clear about these points you can tweak your strategy so that it is attractive to the audience.
2. Be Unique
You need to stand out, so make sure that you decide on a specific tone and a unique voice that befits your business. You need to get noticed.
Try: Take a piece of your copy and find a piece of a copy that a competitor has written. Remove all logos and signs of identification and get someone who knows your brand to read the two. Your chosen reader should immediately know which one belongs to you because of the way it is written. This style that you adopt is part of your identity as a business.
3. Identify Your Unique Value Proposition
Your unique value proposition (UVP) is the thing that makes you who you are as a business. Your UVP distinguishes you from your competitors and is often the reason you retain the customers that you do.
An established UVP is a great platform for your content marketing strategy. Producing blog posts, testimonials and case studies are effective ways of communicating your UVP to customers.
4. Sponsor an Influencer
People, including me, love reviews, and I, like lots of us, always check reviews and recommendations before I buy. The value of the review in the eyes of the potential customer has created a breeding ground for brand ambassadors and influencers to offer another content marketing service.
I suggest sponsoring an influencer if you want your product to get greater visibility and, let’s face it, if you can get a celebrity or TV personality to become associated with your brand your appeal and credibility will explode.
5. It’s About Your Ethos Too
Customers are more and more likely these days to buy into the ethos of a company when they are shopping. They want a friendly, personal service and need to feel that they can trust the company and therefore the product. Here are some ideas of how to market your ethos and offer a sense of community among consumers:
- Put videos on your site, eg an insight into how your business functions
- Post video interviews
- Write regular blog posts
- Have a news page where you post relevant news within the company
Content marketing services are invaluable when it comes to building a brand, and if you want to do it effectively, take heed of our team’s suggestions above. The competition out there is tough, and, in my opinion, the only way to keep up is to create a unique and respected brand that you and your customers can be genuinely proud of.