Our SEO agency prioritises researching the terms your audience is using. Why? Because analysing search intent means you’ll rank higher and get more conversions.
When it comes to optimizing written material for search engines, you don’t only need to enrich them with well-integrated key phrases—you also need to think about structuring your content in an SEO friendly way.
Writing copy to appeal to the B2C environment requires a mixture of softer sell elements than traditional B2B copy. We explore the importance of emotional triggers; storytelling and harnessing impulse to achieve higher conversion rates among your customers.
Each online landing page you write should start with a headline that grabs the attention both graphically and conceptually. This should be followed by a strong statement to explain your headline and tempt the reader to engage with the details that follow. This is the classic practice of the inverted pyramid theory that has proved a successful formula since long before the web was on the scene.