You have probably heard the term ‘internal links’ in relation to good practice SEO for your website. This article explains what they are; why they’re good for your website; and how to implement them to achieve maximum impact.
Salesmanship First websites are so effective because they are expertly created to speak like your best salesperson, to sell like your best salesperson and to convert readers to customers like your best salesperson.
It might seem obvious to put your product at the top of the page as a strategy to ensure the best conversion rates. After all, it’s pretty standard practice and works extremely well for some businesses. But at LeadGeneratorsDigital we know that turning traffic into sales or enquiries isn’t a one size fits all equation.
Here’s why the answer to the question, “should my product always be at the top of the page?”, is not always yes. Warning: may contain surprises!
Investing in well-researched, high-quality long-form content is essential to get your pages ranked, to generate more traffic to, in turn, convert into sales or enquiries. But all that work will be for nothing if Google can’t find those pages.
Here’s a jargon-free explanation of my go-to ways of overcoming technical blocks and getting our client’s pages indexed in Google as quickly as possible.
In essence, SEO is all about getting more exposure in search engines for the right key phrases. This results in more clicks into your site. If this traffic is then sent to a highly relevant page on your site, with relevant content, good salesmanship and appropriate calls-to-action, then you should expect your SEO efforts to generate a larger number of high quality leads for your business.
There is no denying the benefit of content marketing. Afterall, this is why we, here at LeadGeneratorsDigital, do what we do in terms of providing content marketing services. Creating high quality copy that has the potential for engagement is a vital part of content marketing, which we rate as one of the most effective tools you have at your disposal for enhancing company image, increasing brand awareness and attracting customers.
Travel industry expert Paul Richer provides some food for thought in his new blog post about Artificial Intelligence vs. the human travel agent.