In essence, SEO is all about getting more exposure in search engines for the right key phrases. This results in more clicks into your site. If this traffic is then sent to a highly relevant page on your site, with relevant content, good salesmanship and appropriate calls-to-action, then you should expect your SEO efforts to generate a larger number of high quality leads for your business.
Most of our clients have been asking for advice on how their business can weather the storm that is Covid-19. Dealing with such an unprecedented and demanding crisis is certainly tough and will inevitably consume a fair amount of energy. However, there are things your business can be doing to get through the present and get ready for the future.
If you’re a small business on a tight budget, you may feel like you have to weigh up the pros and cons of SEO vs PPC. With an ever-changing and highly competitive digital marketplace to contend with, navigating this field in-house can be tricky.
Our SEO agency prioritises researching the terms your audience is using. Why? Because analysing search intent means you’ll rank higher and get more conversions.
When it comes to optimizing written material for search engines, you don’t only need to enrich them with well-integrated key phrases—you also need to think about structuring your content in an SEO friendly way.
Keyword research is the cornerstone of any off-site or onsite SEO work, content marketing programme, website copy commission or PPC campaign that we undertake. Something we always preach is that, while we might think that using high search volume keywords is the best way to make a site more visible, the results often tell a different story. An affordable SEO strategy requires a bit of thinking outside the box.
Here at LeadGeneratorsDigital, we work with all kinds of businesses and we appreciate how hard it is for local enterprises to find affordable ways to grow. We offer a range of affordable SEO packages and have many satisfied clients who have never looked back.
Way back in November 2016 Google first announced that it had begun experimenting with mobile-first indexing. Its reasoning was pretty sensible: if the majority of people are using the Google search engine on their smartphone or tablet, it makes sense that the web page the algorithm evaluates is the version that they are seeing.
According to Google representatives themselves, backlinks are still a really, really big win in terms of quality for search results. The search giant's recent updates are just encouraging a movement towards more 'natural' links.
Meta tags are what Google looks at to determine what each page of your site is about. It's like a quick, very judgmental glance, if you like, and we all know the importance of making a good first impression. Don’t cut corners by letting your developer auto-generate them.