You have probably heard the term ‘internal links’ in relation to good practice SEO for your website. This article explains what they are; why they’re good for your website; and how to implement them to achieve maximum impact.
Salesmanship First websites are so effective because they are expertly created to speak like your best salesperson, to sell like your best salesperson and to convert readers to customers like your best salesperson.
It might seem obvious to put your product at the top of the page as a strategy to ensure the best conversion rates. After all, it’s pretty standard practice and works extremely well for some businesses. But at LeadGeneratorsDigital we know that turning traffic into sales or enquiries isn’t a one size fits all equation.
Here’s why the answer to the question, “should my product always be at the top of the page?”, is not always yes. Warning: may contain surprises!
Investing in well-researched, high-quality long-form content is essential to get your pages ranked, to generate more traffic to, in turn, convert into sales or enquiries. But all that work will be for nothing if Google can’t find those pages.
Here’s a jargon-free explanation of my go-to ways of overcoming technical blocks and getting our client’s pages indexed in Google as quickly as possible.
In essence, SEO is all about getting more exposure in search engines for the right key phrases. This results in more clicks into your site. If this traffic is then sent to a highly relevant page on your site, with relevant content, good salesmanship and appropriate calls-to-action, then you should expect your SEO efforts to generate a larger number of high quality leads for your business.
Most of our clients have been asking for advice on how their business can weather the storm that is Covid-19. Dealing with such an unprecedented and demanding crisis is certainly tough and will inevitably consume a fair amount of energy. However, there are things your business can be doing to get through the present and get ready for the future.
If you’re a small business on a tight budget, you may feel like you have to weigh up the pros and cons of SEO vs PPC. With an ever-changing and highly competitive digital marketplace to contend with, navigating this field in-house can be tricky.
Our SEO agency prioritises researching the terms your audience is using. Why? Because analysing search intent means you’ll rank higher and get more conversions.
When it comes to optimizing written material for search engines, you don’t only need to enrich them with well-integrated key phrases—you also need to think about structuring your content in an SEO friendly way.
Keyword research is the cornerstone of any off-site or onsite SEO work, content marketing programme, website copy commission or PPC campaign that we undertake. Something we always preach is that, while we might think that using high search volume keywords is the best way to make a site more visible, the results often tell a different story. An affordable SEO strategy requires a bit of thinking outside the box.