Most of our clients have been asking for advice on how their business can weather the storm that is Covid-19. Dealing with such an unprecedented and demanding crisis is certainly tough and will inevitably consume a fair amount of energy. However, there are things your business can be doing to get through the present and get ready for the future.
If you’re a small business on a tight budget, you may feel like you have to weigh up the pros and cons of SEO vs PPC. With an ever-changing and highly competitive digital marketplace to contend with, navigating this field in-house can be tricky.
While one should never see PPC as a substitute for SEO, a paid search campaign can certainly augment your organic search efforts. Ultimately, it’s your call how much you want to pay for traffic, but I'd like to highlight some aspects of PPC that you may not have considered.
PPC campaigns are ever evolving programmes of experimentation and creative strategising. However, there are some basic tactics that should always be deployed first when you are searching for ways to improve your PPC performance.
Remarketing is a great tool for targeting potential customers who have encountered your brand’s website. Your advert can ‘follow’ them as they browse other sites so that you have an impact on their consciousness long after they’ve left your site.