Ask yourself what sort of content would be useful and interesting to your subscribers. What you need is someone with a few years of knowledge and experience in your field of work, a dose of insight, a spoonful of common sense and a creative mind to top it all off.
If you are investing time and energy in trying to ascertain how often and at what time you should send out your company e-shots, then you have missed the point of your email campaign and you’re wasting your money. Focusing on creating content that people want means that you can send out your communications as often as your time and budget permits.
To increase conversions and keep improving your bottom line, it's vital that your email marketing campaign is also responsive on mobile devices. Since these days more and more potential customers are using mobiles and tablets to stay connected even while they’re on the move, no business owner can afford to miss out on this market.
An effective and profitable Email Marketing campaign starts with a quality mailing list. So how do you get your target group on there?