So many potential sales from expensively acquired traffic fall through when the customer arrives on the landing page because the copy has not been conceived or written with the primary objective of converting this coveted traffic into sales and profit. Here are three of the most common examples of missed opportunities that I have repeatedly encountered over the years.
Most design and development agencies ignore the obvious and crucial preliminary stage before the design process. We have this conversation with our clients before the start of any project and so I have put together some of the issues that should be considered.
We explore the symbiotic relationship between the sales copy of your website and the ongoing content programme in the online marketing mix to achieve maximum sales.