When we set up and implement a content marketing programme for a client, we place huge importance on conducting in-depth research. This is because as a content-led SEO agency, we know that it’s only through engaging storytelling that our clients will succeed in growing their organic traffic and converting their leads into loyal customers.
There is no denying the benefit of content marketing. Afterall, this is why we, here at LeadGeneratorsDigital, do what we do in terms of providing content marketing services. Creating high quality copy that has the potential for engagement is a vital part of content marketing, which we rate as one of the most effective tools you have at your disposal for enhancing company image, increasing brand awareness and attracting customers.
So many potential sales from expensively acquired traffic fall through when the customer arrives on the landing page because the copy has not been conceived or written with the primary objective of converting this coveted traffic into sales and profit. Here are three of the most common examples of missed opportunities that I have repeatedly encountered over the years.
Most design and development agencies ignore the obvious and crucial preliminary stage before the design process. We have this conversation with our clients before the start of any project and so I have put together some of the issues that should be considered.
We explore the symbiotic relationship between the sales copy of your website and the ongoing content programme in the online marketing mix to achieve maximum sales.