Author Archives for Frank Orman

SSL: The Key to Secure Online Transactions

When you are looking at ways to improve the conversion rate of the traffic to your website, you should not overlook the power of the SSL Certificate as a means to make visitors feel confident about leaving their details online with you.

The New Sales Challenges of Responsive Sites

Understanding the online marketing challenges that are unique to selling your products or services on a responsive site is something that we deal with regularly with our clients. This article examines the two conceptual shifts that must be made to generate a successful responsive design for your site.

Meta Tags – Superstars of SEO and Traffic

Meta tags are what Google looks at to determine what each page of your site is about. It's like a quick, very judgmental glance, if you like, and we all know the importance of making a good first impression. Don’t cut corners by letting your developer auto-generate them.

Common Tactics to Improve PPC Performance

PPC campaigns are ever evolving programmes of experimentation and creative strategising. However, there are some basic tactics that should always be deployed first when you are searching for ways to improve your PPC performance.
Pay per Click

The Anatomy of an Effective Landing Page

Most design and development agencies ignore the obvious and crucial preliminary stage before the design process. We have this conversation with our clients before the start of any project and so I have put together some of the issues that should be considered.

Your Blog’s Place in the ‘Content Mountain’

Today, no business can expect to thrive in the online market without a solid and ever-growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.

Multiple Touchpoint Theory for Social Media Success

Consider social media platforms as alternative pools to fish for customers. Show your products and services, not your fluffy cats (unless you sell fluffy cats), and you could finally find that elusive ROI that everyone seeks from social media. It’s the optimum application of the multiple touchpoint theory.
Social Media

Disavowing Links: Should You Be Backflipping on Backlinking?

There are few SEO experts out there who would recommend disavowing or abandoning your backlinks programme. This article outlines how a mass hysteria movement to disavow is damaging ranking results for websites that have benefited from long term and diverse link building campaigns.