Author Archives for Frank Orman

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The Role of Business Blogging in Content Marketing

Today, no business can expect to thrive in the online market without a solid and ever growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.
Blogging
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Tips for Helping Your Business Weather Covid-19

Most of our clients have been asking for advice on how their business can weather the storm that is Covid-19. Dealing with such an unprecedented and demanding crisis is certainly tough and will inevitably consume a fair amount of energy. However, there are things your business can be doing to get through the present and get ready for the future.
Miscellaneous
SEO vs PPC

SEO vs PPC: What Works Best in 2020?

If you’re a small business on a tight budget, you may feel like you have to weigh up the pros and cons of SEO vs PPC. With an ever-changing and highly competitive digital marketplace to contend with, navigating this field in-house can be tricky.
Pay per Click
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Why Our Content Marketing Programmes Start with Research

When we set up and implement a content marketing programme for a client, we place huge importance on conducting in-depth research. This is because as a content-led SEO agency, we know that it’s only through engaging storytelling that our clients will succeed in growing their organic traffic and converting their leads into loyal customers.
Blogging