Author Archives for Frank Orman
Optimizing your Google My Business Listing
While most businesses know they need a Google My Business listing, not everyone is sure why, much less how to optimize it. Here are some tips.
The Importance of Online Reviews and How to Ask for Them
Asking for customer reviews is a vital part of your business’s online (and offline) marketing strategy. Don’t know how? Read on to find out how easy it is.
The Role of Business Blogging in Content Marketing
Today, no business can expect to thrive in the online market without a solid and ever growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.
Tips for Helping Your Business Weather Covid-19
Most of our clients have been asking for advice on how their business can weather the storm that is Covid-19. Dealing with such an unprecedented and demanding crisis is certainly tough and will inevitably consume a fair amount of energy. However, there are things your business can be doing to get through the present and get ready for the future.
SEO vs PPC: What Works Best in 2020?
If you’re a small business on a tight budget, you may feel like you have to weigh up the pros and cons of SEO vs PPC. With an ever-changing and highly competitive digital marketplace to contend with, navigating this field in-house can be tricky.
Why Our Keyword Research is the Key to SEO Success
Our SEO agency prioritises researching the terms your audience is using. Why? Because analysing search intent means you’ll rank higher and get more conversions.
Why You Should Optimize Your Text Structure for SEO
When it comes to optimizing written material for search engines, you don’t only need to enrich them with well-integrated key phrases—you also need to think about structuring your content in an SEO friendly way.
Why Our Content Marketing Programmes Start with Research
When we set up and implement a content marketing programme for a client, we place huge importance on conducting in-depth research. This is because as a content-led SEO agency, we know that it’s only through engaging storytelling that our clients will succeed in growing their organic traffic and converting their leads into loyal customers.
