Author Archives for Frank Orman
Site Conversion Case Study: Luxury Versus Value
Using graphics to communicate luxury or low cost effectively
Salesmanship First: An Alternative Approach to a New Website
Find out how you can create a website that will get you more online business and more profits. Our unique Salesmanship First approach takes our clients to the next level.
Awards: An Important Part of Your Business Marketing Strategy
Winning awards should be an important and considered part of your marketing strategy and here’s why.
Optimizing your Google My Business Listing
While most businesses know they need a Google My Business listing, not everyone is sure why, much less how to optimize it. Here are some tips.
The Importance of Online Reviews and How to Ask for Them
Asking for customer reviews is a vital part of your business’s online (and offline) marketing strategy. Don’t know how? Read on to find out how easy it is.
The Role of Business Blogging in Content Marketing
Today, no business can expect to thrive in the online market without a solid and ever growing Content Mountain on their website. In this post, I explore the role of the business blog in achieving the critical mass of content that makes a website pull its weight in sales.
Tips for Helping Your Business Weather Covid-19
Most of our clients have been asking for advice on how their business can weather the storm that is Covid-19. Dealing with such an unprecedented and demanding crisis is certainly tough and will inevitably consume a fair amount of energy. However, there are things your business can be doing to get through the present and get ready for the future.
SEO vs PPC: What Works Best in 2020?
If you’re a small business on a tight budget, you may feel like you have to weigh up the pros and cons of SEO vs PPC. With an ever-changing and highly competitive digital marketplace to contend with, navigating this field in-house can be tricky.
