MEETING INDUSTRY ASSOCIATION WORKSHOP:
TAKING CHARGE OF YOUR ONLINE MARKETING STRATEGY
Monday 6 November 2017 | 9:30am-5.00pm
The Meeting Industry Association would like to take this opportunity to invite members to a one-day Online Marketing Workshop, which will focus on the various elements and aspects of Internet Marketing.
YOUR EXPERT TRAINER
LEARN HOW TO OUTPERFORM YOUR COMPETITORS: EASILY, QUICKLY & COST EFFECTIVELY
Presented by LeadGeneratorsDigital, one of the UK’s leading Online Marketing agencies, this seminar is designed to help you develop stronger and more effective online and social media campaigns that will help you to achieve your online objectives with better strategies and lower budgets.
Monday 6 November 2017 | 9:30am – 5:00pm
MIA members: £175 + VAT
Non-members: £250 + VAT
Lunch and refreshments will be provided for delegates.
If you would like to find out more about this seminar, please contact Hannah Barry at firstname.lastname@example.org.
TRAINING DAY SUMMARY:
• Principles of Online Marketing & Keyword Research
• Online Traffic Sources
• SEO Workshop & Clinic
• Content Marketing Strategies
• Site Conversion & Online Salesmanship
TRAINING DAY DETAIL:
Principals of Online Marketing & Keyword Research
The session covers the essential difference between offline and online marketing. We will concentrate largely on keyword research and how to apply the results of your research in order to improve your online strategy and get better results from PPC campaigns and landing page strategies at lower costs.
Online Traffic Sources
Google should not represent the only source of online traffic to your site. Learn about different search engines, different traffic sources, and how to build an effective mix.
SEO Workshop and Clinic
Search Engine Optimisation should represent about 70% of your targeted traffic. Learn the 3 Building Blocks of SEO, in order to understand how search engines think, to get better rankings and better traffic for your site. This session will use delegates’ websites to show real examples for each of you.
Content Marketing Strategies
With the introduction of Google’s Hummingbird Update, online tactics are moving from an SEO-centric approach to a content marketing approach. This introduction to the concepts of content marketing will demonstrate how a content strategy will help you to achieve your marketing objectives, and how by default it shapes your social media strategy.
Site Conversion and Online Salesmanship
On the Internet, your website is your sales person. How good a salesperson it is depends on factors such as ease of navigation, site copy, speed and deployment of calls to action. Learn site conversion techniques that will make your site perform better and convert more visitors into sales.
ABOUT YOUR TRAINER
Frank Orman’s passion for teaching is infectious.
Frank Orman is a well respected authority on strategic online marketing and an expert in social media innovation in the UK and worldwide.
In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 15 years he has created and managed successful online marketing strategies and campaigns for many of the UK’s well known brands.