CARIBBEAN TOURISM ORGANISATION WORKSHOP:

PROFITABLE ONLINE STRATEGIES FOR MARKETING MANAGERS

Caribbean Tourism Organisation, Richmond
18 October 2016 | 9:30am-5.00pm

The Caribbean Tourism Organisation would like to take this opportunity to invite you to a one-day Online Marketing and Social Media Seminar, which will focus on the various elements and aspects of Internet Marketing.

YOUR EXPERT TRAINER

Frank 23

Frank Orman
LeadGeneratorsDigital

More About Frank

LEARN HOW TO OUTPERFORM YOUR COMPETITORS: EASILY, QUICKLY & COST EFFECTIVELY

Presented by LeadGeneratorsDigital, one of the UK’s leading Online Marketing agencies, this seminar is designed to help you develop stronger and more effective online and social media campaigns that will not only boost sales to the Caribbean, but will help you to achieve your online objectives with better strategies and lower budgets.

Tuesday 18 October 2016 | 9:30am – 5:00pm
Available to CTO members. Lunch and refreshments will be provided for delegates.

BOOK YOUR PLACE NOW
If you would like to find out more about this seminar, please contact Frank Orman on 020 3304 9811 or send an email to seminars@leadgenerators.co.uk

TRAINING DAY SUMMARY:

• Principles of Online Marketing & Keyword Research
• Online Traffic Sources
• SEO Workshop & Clinic
• Social Media Concepts and Application
• Site Conversion & Online Salesmanship

TRAINING DAY DETAIL:

Principals of Online Marketing & Keyword Research

The session covers the essential difference between offline and online marketing. We will concentrate largely on keyword research and how to apply the results of your research in order to improve your online strategy and get better results from PPC campaigns and landing page strategies at lower costs.

Online Traffic Sources

Google should not represent the only source of online traffic to your site. Learn about different search engines, different traffic sources, and how to build an effective mix.

SEO Workshop and Clinic

Search Engine Optimisation should represent about 70% of your targeted traffic. Learn the 3 Building Blocks of SEO, in order to understand how search engines think, to get better rankings and better traffic for your site. We will also discuss some of Google’s recent updates (Penguin and Panda) and how to adjust to keep winning. This session will use delegates’ websites to show real examples for each of you.

Social Media Concepts and Application

Learn the principles of Social Media, and the easy-to-apply concepts that will help you get started. This session will use real life case studies from the Travel Industry, showing you strategies that are simple, easy, effective and low cost to implement yourself.

Site Conversion and Online Salesmanship

On the Internet, your website is your sales person. How good a salesperson it is depends on factors such as ease of navigation, site copy, speed and deployment of calls to action. Learn site conversion techniques that will make your site perform better and convert more visitors into sales.

VENUE DETAILS
Caribbean Tourism Organisation
3rd floor, 22 The Quadrant
Richmond, Surrey TW9 1BP

The nearest tube station is Richmond.

 

 

ABOUT YOUR TRAINER

Frank Orman’s passion for teaching is infectious.

Frank Orman is a well respected authority on strategic online marketing and an expert in social media innovation in the UK and worldwide.

In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 15 years he has created and managed successful online marketing strategies and campaigns for many of the UK’s well known brands.

BOOK YOUR PLACE NOW
If you would like to find out more about this seminar, please contact Frank Orman on 020 3304 9811 or send an email to seminars@leadgenerators.co.uk

Seminar Details

CARIBBEAN TOURISM ORGANISATION WORKSHOP: PROFITABLE ONLINE STRATEGIES FOR MARKETING MANAGERS

Caribbean Tourism Organisation, Richmond
18 October 2016
9:30am-5.00pm

Available to CTO members
(including networking lunch)

BOOK YOUR PLACE NOW
If you would like to find out more about this seminar, please contact Frank Orman on 020 3304 9811 or send an email to seminars@leadgenerators.co.uk

UPCOMING SEMINARS

MOST POPULAR WORKSHOP: ONLINE MARKETING STRATEGIES FOR MARKETING MANAGERS

19 Sep

Frank Orman will teach you the philosophies, principles and building blocks of Online Marketing and how you can take charge of your own online marketing success. Find out more

BREAKFAST WORKSHOP: HOW TO BEST LEVERAGE SEO IN A CONTENT MARKETING WORLD

27 Sep

This one-hour workshop is a great chance for business owners and marketing managers to rethink their online strategy. Find out more

NEW BREAKFAST SEMINAR: BETTER TECHNOLOGY CHOICES FOR YOUR NEW WEBSITE

04 Oct

This well-received breakfast seminar is perfect for travel companies looking to rebuild their website, upgrade their CMS, or improve their office and operations systems. Find out more

“The LeadGenerators’ seminar has removed much of the fear of online marketing and I feel I can approach it with more confidence.”

Lynn Girling, The Caribbean Collection

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