A Responsive Site Case Study

How we created a responsive website for InsureMore travel insurance to help them take full advantage of the rising number of mobile users and generate additional sales and revenues.

The Client

InsureMore is the UK consumer brand for the Journeys Travel portfolio of travel insurance products. It provides high quality cover at extremely low cost and has become an established brand in the UK over the past few years.


Designed & Built by LeadGeneratorsDigital

The Challenge

Like so many of our clients, InsureMore wanted to take full advantage of the significant rise in mobile search metrics. As we had already designed and built their main website, we were delighted when they decided to approach us again, this time to create a responsive version of their website.


Considerations for Responsive Websites

When it comes to responsive websites our main focus and aim is to deliver a consistent user experience for readers and potential customers across multiple platforms and devices.

By taking advantage of responsive technology we were also able to achieve a number of important objectives for our Client:

Integrated Communications: To ensure consistent marketing communication by deploying the same content across all platforms.

Improved Rankings in Google: To take full advantage of the huge SEO opportunities that responsive provides to ensure improved rankings in both normal and mobile rankings in Google.

Cost Efficiencies: To reduce website management costs to the client by sharing the same CMS for content creation and editing.

Need a Profitable Responsive Solution for your Website?

If you would like to find out more about how LeadGeneratorsDigital can design and build an effective responsive version of your website or make your existing website responsive, why not give us a call to see how we can help.