Web Copy

Writing copy to appeal to the B2C environment requires a mixture of softer sell elements than traditional B2B copy. We explore the importance of emotional triggers; storytelling and harnessing impulse to achieve higher conversion rates among your customers.

Copy Considerations for B2C Customers

Writing copy to appeal to the B2C environment requires a mixture of softer sell elements than traditional B2B copy. We explore the importance of emotional triggers; storytelling and harnessing impulse to achieve higher conversion rates among your customers.
Web Copy

The Inverted Pyramid Theory of Web Copy

Each online landing page you write should start with a headline that grabs the attention both graphically and conceptually. This should be followed by a strong statement to explain your headline and tempt the reader to engage with the details that follow. This is the classic practice of the inverted pyramid theory that has proved a successful formula since long before the web was on the scene.
Web Copy